Helped grow category sales to $60+ million in additional revenue in 3 years using
vendor scorecards, pricing strategies, product launch promotions, buying opportunities to increase gross margin, and training field staff on product positioning.
Increased gross margin by 5% in irrigation category after negotiating bulk buying
opportunities, dating, and terms while also strategically increasing select SKU pricing.
Built sales team from 1 to 5 staff in just 8 months to deliver 30% business development
growth; sourced top-performing talent then provided comprehensive onboarding process that got team buy-in on company's growth goals.
Grew territory sales 80% in 1st year by further extending Salesforce CRM capabilities
to build pipeline of project opportunities with probability of closing/likely closing timeline, and tagging key decision makers by golf course and region.